Vidhi Mehta

• Leading a team of 5 Product Managers across search, pricing, inventory, and international expansion, aligning multi-product roadmaps with commercial growth objectives.
• Increased Search Conversion Rate by 8% through search query optimization, personalization, and filter enhancements, while reducing no-result searches by 41.7%, unlocking more than £25M in annualised revenue.
• Scaled to 122 cities, onboarding over 7,500+ distinct city hotels through supplier integrations and caching improvements contributing to 80% YoY city booking volume growth.
• Designed and executed an ML-driven hotel supplier acquisition, caching and distribution strategy, lifting progression by +5.6%, decreasing no-result searches by 83%, and driving an annualized $83M revenue impact.
• Defined product strategy for a dynamic pricing engine, launching package rounding capabilities that generated £1.6M incremental revenue while creating a roadmap toward £30M net margins in year one.

• Launched three interactive advertising formats on Prime Video living room applications, generating $50M+ in incremental advertiser spend.
• Delivered a rewards-based advertising experience that achieved 88% higher CTR than benchmark, 115% higher branded searches, and 78% higher detail page views.
• Authored strategic innovation proposals and secured Director/VP approval for a global accelerator initiative that drove 10% incremental ad revenue.
• Defined product vision and go-to-market strategy for monetization initiatives that generated $23M in year-one revenue and established a $700M global roadmap.
• Rated Top Tier (Exceeds High Bar) for two consecutive years in Q1 2023 and Q1 2024 performance reviews, and Top Tier (Role Model) for Amazon Leadership Principles in Q1 2022.

• Led the launch of nine Freevee applications across Comcast, Xbox, PlayStation, Samsung, LG, Android TV, and Apple TV.
• Increased third-party device coverage share from 3% to 30% across the US, UK, and Germany.
• Drove 120% growth in monthly active users through Watch List and Watch History launches.
• Improved customer sign-in rates from 3% to 7% through structured A/B experimentation.
• Delivered a live TV experience that increased Linear MAUs by 26.5%.

• Built and scaled the product and engineering organization from 0 to 22+ team members.
• Expanded platform reach to 16K+ clients across 784 cities in 16 countries, supporting $266M in mutual fund transactions.
• Launched a white-labeled B2B RIA platform that onboarded 650 partners and 800+ clients within 60 days.
• Played a key role in supporting Moneyfront's acquisition by Niyogin through showcasing the platform architecture, scalability, and technology capabilities.

Appointed by the CEO of Future Group to lead digital transformation initiatives across Big Bazaar, HomeTown, and Future Pay for one of India's largest retail businesses, with Big Bazaar operating 230 stores across 100+ cities. Worked directly with business CEOs to define and execute an omni-channel strategy targeting $2B in sales over three years across home, fashion, and food categories. Led the delivery and scale-up of Future Pay with a team of Product Managers, growing the platform to 16M active users within its first year.

Founded a mobile-first technology company connecting customers with small local handcrafted businesses at a time when hyperlocal commerce and mobile marketplaces were still emerging in India, prior to the launch of Amazon's mobile app and modern delivery platforms. Scaled the platform to 10K MAUs and onboarded 100+ businesses while leading investor pitches for early-stage funding. Also launched a startup accelerator program providing engineering, product, and strategic advisory support to early-stage founders.

Selected to work within Cox Automotive's strategic initiatives team focused on launching high-impact digital experiences and transformation programs before transitioning them to enterprise delivery organizations for scale. Led the delivery of AutoTrader.com's first iPad consumer application — a $500K initiative that became profitable within its first week — while also driving critical platform modernization efforts including rebuilding the Search Results Page using server-side rendering and advanced caching, reducing load times and increasing conversion by 20%.

Delivered large-scale digital transformation and platform modernization programs for enterprise clients including AutoTrader.com and the Illinois Benefit Information System.